Hospitality is not what it was even a few years ago. Understanding emerging information technologies and their impact on the hospitality industry, and the roles and responsibilities of IT and non-IT stakeholders in leveraging these emerging technologies in light of the digital transformation, will be at the heart of all of the courses.
The Digital Hospitality Certificate focuses on the use of IT to enhance the strategic, tactical, and operational elements across the hospitality industry value chain.
Naturally, having accurate, accessible, secure data is fundamental to a successful AI initiative, thus providing additional topics addressed in this program. This certificate prepares candidates (IT and non-IT) for challenging careers in the hospitality and tourism industry as it progresses through the digital transformation. The certificate provides a comprehensive curriculum that focuses on the impact that emerging information technologies are having on the hospitality industry, combined with the essential IT management skills necessary to leverage IT in the back office and front office, while providing valuable new customer services.
Examples of AIs impact on the Hospitality Industry
- Reputation Management
- Revenue management, pricing, and predictive analytics
- Sales & Marketing
- AI robot concierge
- Chabot’s & virtual assistants can provide personalized services, recommendations, & assistance
- Smart Room
- Guest Experience Management
- Frictionless booking processes
- Making reviews actionable
Tourism remains a growing industry with a wide array of unique new IT services that are leveraging emerging information technologies. The courses in this certificate will develop important IT management related skills including hospitality industry specific analytical, strategic, communication, organization, time management, human resource management, and service management. Candidates will also develop specific hospitality industry technical leadership and management strategies and skills related to finance, accounting, marketing, services, as they gain knowledge of industry specific subject matter such as restaurant management, club management, hotel management, and tourism management.
The Hospitality Management Certificate is designed to prepare IT and non-IT candidates for managerial positions that are prepared for the IT changes underway in the hospitality industry, including hotels, resorts, restaurants, entertainment, cruises, and private clubs. The courses are designed for IT and non-IT professionals in the hospitality industry whose roles involve leveraging digital hospitality industry opportunities to provide demonstrable value from their IT investments, in light of the digital transformation and emerging information technologies (e.g., AI, blockchain, social media, analytics, big data), while addressing important considerations like providing a secure infrastructure and hybrid work environment.
