The pharmaceutical industry is going through changes which present many opportunities and challenges. This means the need for individuals, not only with the proper technical background, but also advanced knowledge of management skills and techniques; especially regarding opportunities to leverage IT. Researchers, scientists, and technicians are now being called upon to deal with complex business issues that leverage information technology in light of emerging regulatory changes.
This program is designed for IT professionals in the pharmaceutical industry whose roles now involve knowledge of effective management ideas; as well as non-IT executives looking to increase the demonstrable value of their IT investments. The Pharmaceutical IT Certificate comprises the use of IT to enhance the functional elements of the pharma value chain from drug discovery through commercialization and includes critical supporting functions, such as supply chain logistics and regulatory and compliance. The program is designed to help participants understand how to leverage IT in pharma organizations by providing the necessary skills to become a vital resource to their firm and industry and enhance their immediate and long term professional development.
Description of the 4 courses are (select 4):
The course will provide an overall look at IT in the pharmaceutical industry, its structure, and trends and issues which have driven it, are affecting it now, and are likely to change it in the future. This course will focus on the business forces shaping the pharmaceutical industry. In addition, this course will use management research on the integration of IT with the business. Candidates will learn how to evaluate important business trends and how IT can be used to support business success. Topics include a pharmaceutical industry overview, regulatory compliance, insurance, new drug development, manufacturing and logistics, product marketing, the role of IT in the pharmaceutical industry, company strategies, e-pharma, and 21st century pharmaceutical-market future trends.
This course is designed to provide the student with an in-depth understanding of the pharmaceutical research and development process and the role of Information Technology (IT) in this process, with the goal of helping the student to be an effective provider of information system development and operations in this arena. The various phases of the process will be described in detail, including key regulatory imperatives and the role of project management. The current contributions of IT to each phase will be reviewed; the global perspectives on international harmonization and worldwide submissions will be discussed; the economics of IT in drug R&D will be highlighted; illustrative case studies will be presented; and a view of the future of IT in R&D will be put forth. Topics include organizational models in R&D and IT, a comprehensive view of the main components of the R&D process, current contributions of IT to each of the main components of the R&D process, the global perspective, and the economics of IT in drug development.
The issues surrounding supply chain design, planning, and execution for the pharmaceutical and biotech industries from drug discovery to delivery is the focus. This course will use research on information systems, optimization, e-business, and decision-support technologies and lessons learned from their effective use in global Supply Chain Management (SCM) for manufacturing and distribution in the process industries. The student will learn how to evaluate global Supply Chain issues from the perspectives of various stakeholders in relationship to overall organization and societal goals. They will further understand the different mechanisms for collaboration and create a process for establishing and maintaining an effective global SCM solution architecture.
This course focuses on the organizational, management, and technology issues and considerations related to the sales and marketing function of the pharmaceutical industry as one of its principal boundary-spanning functions. This course will use extensive research and current literature on pharmaceutical sales and marketing business approaches and information technologies that drive or support sales and marketing plans as well as information and knowledge management considerations that drive competitive distinctiveness. This course will also explore the real and potential information and knowledge linkages between the sales and marketing function and the discovery, product development and supply chain functions of the pharmaceutical industry. Topics include:
Competing in the Pharmaceutical Marketplace
Sales and Marketing Roles
Changing Sales Models (managed care, PBMs, etc.)
The Role of Technology in Sales and Marketing
Supply Chain Basics
The Pharmaceutical Supply Chain
This course examines key IT applications for the pharmaceutical, biotechnology and medical device industries. Given today’s increasing dependence on IT, the course provides essential knowledge for all current and future managers in the industry. Topics include:
Introduction to the pharmaceutical, biotechnology, and medical device industry and the IT role
Overview of IT-Business Strategic Planning and IT investment decision-making
In-depth coverage of IT applications by function: research & development, marketing and sales, manufacturing & logistics
Importance of information as key components of industry operations
Today’s sourcing options
Advances in health technologies and data management are facilitating new diagnostic and treatment options. Providers can now leverage vast amounts of patient data gathered from a variety of sources to determine the clinical value of specific treatments and how to make them better. Payers, providers and pharmacy retailers alike are realizing that new business models are possible which are attractive to consumers/patients, employers/employees and fulfill the incentives of government motivators. Remote patient monitoring, point of care diagnostics and telemedicine allow for patient’s to receive feedback on their own health trends, while providing daily status feeds of key biometrics to centralized clinical centers.
Topics include Medication and Therapeutic Regimen Adherence, mHealth and Telehealth Concepts, Employee Wellness Programs, Gamification Techniques, Patient-Centered Medicine and Pharmaceutical Brands, Patient-Centered Medicine in Clinical Trials, Patient-Centered Medicine for Payers and Providers, and Patient-Centered Medicine Technology Architecture.
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