This certificate prepares candidates (IT and non-IT) for challenging careers in the hospitality and tourism industry as it progresses through the digital transformation. The certificate provides a comprehensive curriculum that focuses on the impact that emerging information technologies are having on the industry, combined with the essential IT management skills necessary to leverage IT in back office, front office, and new customer services.
Tourism remains a growing industry with a wide array of unique new IT services leveraging emerging technologies. The courses will develop important IT management related skills including analytical, strategic, communication, organization, time management, human resource management, service management, and technology skills. Candidates will also develop specific hospitality industry technical management strategies and skills related to finance, accounting, marketing, services, and gain knowledge of specific subject matter such as restaurant management, club management, hotel management, and tourism management. The Hospitality Management Certificate is designed to prepare IT and non-IT candidates for managerial positions prepared for the IT changes underway in the hospitality industry, including hotels, resorts, restaurants, and private clubs.
Understanding emerging information technologies and their impact on the industry, and the roles and responsibilities of IT and non-IT stakeholders in leveraging these emerging technologies in light of the digital transformation will be at the heart of all of the courses.
GIIM will work with you to derive the appropriate focus & content for the courses within this certificate, based on the specific hospitality industry (e.g., hotel, cruises, restaurant, entertainment), and the backgrounds and objectives of the candidates. These courses address how the digital transformation and emerging information technologies enables innovation, especially by leveraging technology to gain competitive advantage.
The template of the four courses for this certificate are:
The certificate starts with the business imperatives of companies operating in this sector, and their approach to creating an IT strategic plan and project roadmap intended to create worthwhile business value encompassing the entire value chain. The unique challenges of competition, regulatory compliance, lifestyle changes, security, massive data sets, business analytics locations etc. are addressed. The impact of emerging technologies (e.g., blockchain, robotics, AI, cognitive computing, analytics, big data) will be focused on.
The certificate then deals with the technologies involved in the hospitality technical systems for building, maintaining, and scheduling the infrastructure. Understanding how to leverage emerging technologies (e.g., blockchain, social media, analytics, big data) is essential.
The third course deals with the business functions that support finding, development & production, such as Finance, HR, Production Accounting, Legal, Tax, Treasury etc.
The fourth and final course deals with best-practice execution, in terms of organizational governance, marketing, hospitality, restaraunt & tourism management, incentives/clubs, sourcing & vendor management, portfolio & project management, and service delivery.
Find out more by clicking on the 5-titles on the top of the screen, the drop-down list above, the pictures or the occasional bold text link on the right.
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